Social Media adoption rates are increasing at alarming speeds. Here is a study peformed by the University of Maryland.
Feb
22
2010
Category : Internet Marketing Dubai, Social Media Dubai
Social Media is redefining the way people consume media.
Interesting article from Zawya.com here that has significant ramnifications for the Arab World.
Jan
23
2010
Category : Internet Marketing Dubai, Social Media Dubai
Significant IT spending is expected to occur this year in the Middle East and Africa region, as it becomes one of the world’s fastest-growing regions for IT expenditure. A large portion of this spending will be allocated to Internet Marketing efforts.
During the past year in our local UAE market, the economic downturn left many companies scrambling to survive with reduced budgets. During the boom, companies got too comfortable. They got accustomed to operating inefficiently and still churning out respectible levels of profit. The recession challenged this previous status quo and effectively eliminated many companies who were operating recklessly.
Fortunately, many companies in Dubai and Abu Dhabi turned towards efficient lower-cost marketing methods in 2009. At Logicks.com, we worked with companies to grow their businesses, generate leads and enable them to engage their customers through our Internet Marketing services.
In 2010, the UAE is forecasted to spend $5bn on IT, while Saudi Arabia and Qatar are also expected to make significant IT investments. We also expect UAE companies to continue allocating budgets towards more efficient methods of marketing, including Internet Marketing. We are already seeing an escalating demand for social media implementations such as Facebook and Twitter solutions.
The UAE Online Retail sector has gained significant traction over the last 2 years. This is due to an increase in spending on Internet Marketing campaigns in the region.
However, online retail prices are still high relative to other countries. Considering that the UAE is a region free of VAT, the high prices seems to be artificially inflated. However, at a closer glance, the main barriers to reducing online retail prices are the disorganized address system and inefficient national postal service.
Here is an interesting article comparing online retail prices in the UAE to those in the US.
Dec
23
2009
Category : Internet Marketing Dubai, Social Media Dubai
We are pleased to announced that our Blog is now integrated with Facebook and Twitter, making us a lean-mean-social-media-marketing-machine (quite a mouthful!).
Check out the Facebook and Twitter links at the top of the blog as well as on the Logicks.com website. While you’re checking us out, become a fan and join the conversation!
Videos are much more captivating than old fashioned images and text. Check out this article by the folks at mashable.com for some good tips on how to leverage online video for your business.
Worldwide internet usage is constantly growing and evolving. Here are 4 interesting statistics that I recently came across:
- 1.7 Billion people are internet users, which represents more than ¼ of the entire human population.
- 80% of people on the internet use a search engine to find products and services.
- 175 million people use Facebook. If Facebook was a country, it would be the fourth largest in the world.
- 27 million Tweets are sent out on a daily basis.
These eye-popping numbers are growing at a tremendous pace. More and more people are using search engines, social media and social networks to find what they want.
Fortunately, companies are taking advantage of this phenomenon by incorporating Internet Marketing tactics into their overall marketing strategies.
The purpose of this blog is provide insight into how Internet Marketing can be used to reach businesses and consumers effectively. I will also use this blog to stay updated on the exciting and evolving world of Internet Marketing, including Search Engine Optimization (SEO), Paid Advertisements (PPC) and Social Media Marketing.
